[มือสอง] Principles of customer relationship management

principles of Customer Relations Management provides students with an understanding of customer relationship management (CRM) and its application in marketing and sales. The authors demonstrate how CRM aligns business processes with strategies directed toward building customer loyalty and increasing profits. With a relationship-building, strategy-oriented approach, the book discuss data management, data platforms, and customer data development in a way that is understandable to business students yet challenging enough for computer and information science students who are looking for a venue to apply their skills.

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